We are pleased to share with you an example of how the Custom Storefronts Team was able to provide a custom metal door solution for a retailer looking at redesigning their storefront. By partnering with Custom Storefronts, True Religion was able to successfully update existing retail stores and open new stores using an entry design concept that would help them “open up” the storefront and attract a higher volume of consumer traffic. To date, Custom Storefronts has successfully completed the rollout for True Religion’s “1.5” and “2.0” storefront programs in both 2014 and 2015.
Since 2002, True Religion has been conquering the denim industry with quality craftsmanship and gutsy designs. A brand was born that is unlike any other denim brand in the world – they are bigger, better, and bolder. What began with a stitch is now a movement of innovative fashion that ignites the world with bold statements of creative self-expression. As True Religion continues to dominate the denim industry, it only makes sense that they would want to unveil a storefront design that is as fearless as the brand itself.
True Religion’s desired finish for these doors was “Artisan White”, which is a rustic finish, as a bridge truss might look after years of weathering.
Solution: To achieve this finish, we started with a dark gray primer and applied a second white “overspray” coat. This “overspray” coat was hand-applied by our finishers as this look could not be achieved by a production finishing method. By manually spraying the “Artisan White” coat, each door became unique in final appearance, thus meeting the design criteria.
True Religion’s new rollout included exterior locations. These exterior doors would see high traffic and require additional hardware and weathering; thus, the interior angle door design was not an ideal solution.
Solution: We utilized standard aluminum stiles and rails with a water-jet-cut “skin” to create the cross bars, and used the applied gussets with welded rivets from the interior door design. These skins allowed for traditional aluminum door fabrication and ensured success for an exterior application.